27th September 2016
Snapchat has revealed plans to produce and release its first line of hardwear – or should we say eyewear. Snapchat have called their latest innovation Snapchat Spectacles and will cost £100 (around $130) when they are launched in limited numbers this Autumn. These are no ordinary glasses as they come with a built-in video camera that records footage and enables the user to share their video snaps with friends without having to fiddle with your smartphone.
A tap of a button on the top left-hand corner of the Snapchat Spectacles, activates the live filming mode and 10 seconds of video is recorded. If a second tap of the button is made, 30 seconds of continuous video will be captured. To avoid privacy issues and criticism over recording people without their consent, a light on the glasses flicks on when they are recording footage. We wrote about Snapchat’s ambitions to diversify its offering beyond the core app business in a blog post earlier this month that looked at the photo and video sharing platform’s development work behind the scenes.
To spare Snapchat or Snap Inc. (as their officially known now) the embarrassment of a failed product launch, à la Google Glass, CEO Evan Spiegel said the wearable face-tech are a ‘toy’ and meant as a bit of ‘fun’. A Snap spokesperson also added “We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses.”