Breaking News + Stories
7th October 2016
Twitter has lost almost a fifth of its stock value as shares in the social network nose dived yesterday after reports emerged that potential buyers for the micro-blogging site had cooled off.
In September news of the possible sale of Twitter emerged as the social media network continued to struggle with user growth and turning a profit. When confirmation of the sell-off rumours developed, Alphabet Inc. – Google’s parent company was reported to be a potential suitor and helped Twitter stock rise steadily over the last few weeks.
Speculation over Twitter’s acquisition was derailed when technology news website Re/code claimed that Google and Disney had not put in an offer bid. Apple also declined to save the one-time darling of social networks. This resulted in a fire-sale of Twitter (TWTR) stock, which has added insult to injury for Twitter’s prospects of a premium valuation takeover.
The future of Twitter
What does this mean for marketers and brands that have invested in Twitter? It really is too soon to tell. A potential buyer like Salesforce, which has not yet ruled themselves out of the buy out, could evolve Twitter into a customer service focused platform and leverage Twitter’s user data to enhance their existing customer-relationship management solutions.
We are fans of Twitter here at MR + MRS, and have advocated the effectiveness of the channel to clients looking to engage their audiences and streamline the customer service experience. However, Twitter has struggled to keep their own users engaged on the platform as other services challenge its main selling point – live, real-time coverage and storytelling. Facebook was once Twitter’s only main competitor for social media user attention. How times have changed. Facebook has maintained its mission to ‘connect and share with people in your life’ by evolving its offering and even acquiring rivals like Instagram and WhatsApp to grow to 1.71 billion monthly active users.
Twitter on the other hand has stalled at 310 million monthly active users. Since Twitter’s initial public offering in 2013, a series of management crises, product delays and a confused business model have complicated the company’s effort to win over the world’s mobile users. A feat Snapchat can successfully lay claim to.
Even minor innovations like the launch of Twitter Media Studio in August, which aimed to simplify the sharing of videos, GIFs, and images – have not seemed to have made an impact.
There is no doubt that both Facebook and Twitter have changed the way people communicate in the 21st Century, but as Tweets begin to be overwhelmed by snaps, stories and message apps, a new direction under new management maybe the only pill that can alleviate this little blue bird’s woes.
27th September 2016
Snapchat has revealed plans to produce and release its first line of hardwear – or should we say eyewear. Snapchat have called their latest innovation Snapchat Spectacles and will cost £100 (around $130) when they are launched in limited numbers this Autumn. These are no ordinary glasses as they come with a built-in video camera that records footage and enables the user to share their video snaps with friends without having to fiddle with your smartphone.
A tap of a button on the top left-hand corner of the Snapchat Spectacles, activates the live filming mode and 10 seconds of video is recorded. If a second tap of the button is made, 30 seconds of continuous video will be captured. To avoid privacy issues and criticism over recording people without their consent, a light on the glasses flicks on when they are recording footage. We wrote about Snapchat’s ambitions to diversify its offering beyond the core app business in a blog post earlier this month that looked at the photo and video sharing platform’s development work behind the scenes.
To spare Snapchat or Snap Inc. (as their officially known now) the embarrassment of a failed product launch, à la Google Glass, CEO Evan Spiegel said the wearable face-tech are a ‘toy’ and meant as a bit of ‘fun’. A Snap spokesperson also added “We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses.”
9th September 2016
Today team MR + MRS joined influential journalist and blogger Anna Whitehouse, aka Mother Pukka for a flash mob gathering in London’s Trafalgar Square to raise awareness for flexible working hours for parents. Or as Anna puts it ‘promoting flexible working for people who happen to be parents’.
We know flashmobs are so 2009, but the cause is a worthy one. Check out Mother Pukka’s rallying cry below and if you’re not nodding by the end of the paragraph consider yourself unfollowed on Instagram!
In this digital era where folk can work from their bog if they want to, it’s time to stop the bums-on-seats mentality and work towards productivity in the workplace. The current inflexible system punishes people – the hardest hit are mothers who are dropping from the workforce like flies – who happen to have big life commitments like growing a person. This includes those looking after old relatives; those who happen to be budding artists and work better with an hour of sketching under their belt and those who simply can’t make work work shackled to the 9-5. This is about businesses increasing productivity and not losing talent. This is about businesses making more dosh. Businesses, this one’s for you.
In one of the largest global workplace surveys of its kind (February 2016), 83 per cent of respondents said adopting flexible working had resulted in improvements in productivity. Results from the research with 8,000 global employers and employees, conducted by Vodafone, also showed that 61 per cent said it had helped increase company profits. The report, titled ‘Flexible: Friend or Foe?’, found that companies had been overwhelmingly convinced about the business benefits of flexible working.”
Enough preaching check out the Snapchat posts from the Flex Appeal parent mob. Hil-a-rious huh?
The theme of the day ‘Flash Dance’, full on 80s Lycra, sweat bands and scrunchies – with the rabble throwing choreographed shapes that were shared on Instagram before the big day.
This is a subject that’s close to our hearts as the founders of MR + MRS Digital are also parents and we believe that in this connected world, there really is no longer a need to be ever present at the office or wherever your fixed location of voluntary ‘slavery’ happens to be. Times have changed. Since 1946 when the whole concept of 9 to 5 was first implemented (horrible history alert) in America when the United States government instigated a 40 hour work week for all federal employees, then the corporate workforce followed suit.
That was 70 years ago! Seriously ‘Let’s talk about Flex’!
Business culture needs to keep up with the times, support the movement and check out / retweet / share the #FlexAppeal and #WorkThatWorks campaign.