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27th September 2016

All You Need To Know About Snapchat Spectacles

Snapchat has revealed plans to produce and release its first line of hardwear – or should we say eyewear. Snapchat have called their latest innovation Snapchat Spectacles and will cost £100 (around $130) when they are launched in limited numbers this Autumn.   These are no ordinary glasses as they come with a built-in video camera that records footage and enables the user to share their video snaps with friends without having to fiddle with your smartphone.

Snapchat Spectacles MR + MRS DIgital

A tap of a button on the top left-hand corner of the Snapchat Spectacles, activates the live filming mode and 10 seconds of video is recorded. If a second tap of the button is made, 30 seconds of continuous video will be captured.  To avoid privacy issues and criticism over recording people without their consent, a light on the glasses flicks on when they are recording footage.  We wrote about Snapchat’s ambitions to diversify its offering beyond the core app business in a blog post earlier this month that looked at the photo and video sharing platform’s development work behind the scenes.

To spare Snapchat or Snap Inc. (as their officially known now) the embarrassment of a failed product launch, à la Google Glass, CEO Evan Spiegel said the wearable face-tech are a ‘toy’ and meant as a bit of ‘fun’.  A Snap spokesperson also added “We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses.”

22nd September 2016

Adidas Claims Snapchat Engagement Is ‘Insane’

Adidas is relatively new to Snapchat marketing however the sportswear giant is already singing the apps praises and claiming that Snapchat engagement and audience retention is ‘insane’ when compared to YouTube and other social platforms.

Initially Adidas saw Snapchat as a ‘raw and real’ channel and had reservations about content effectiveness and measurement. This was back in February and now seven months later, with around 20 Snapchat Stories under their belt – Adidas have changed their tune after seeing positive signs that their content is resonating with their target audience and achieving an ‘insane’ return on interaction. These enthusiastic comments were made at a Social Media Week event by Dan Moseley of We Are Social.

Influencers drive Snapchat interaction

Adidas have established a a presence on Snapchat that leverages their music and sport ambassadors from Pharrell Williams creating Stories from the LA launch of his own Originals collection to the most expensive football player in the world, Paul Pogba, featured in a Stomzy music video.


“We’re looking to create genuine relationships with influencers and to help them to reach their goals as much as ours… We want to create long-term relationships with these guys and we’re really proud of some the examples that are unfolding on Snapchat.” said Chris Watt, Social Media Manager at Adidas, at the Social Media Week event.

This is promising for the platform as it continues to strengthen its offering for brands by launching new dynamic products and educating Marketing Executives on the benefits of Snapchat’s mobile advertising reach among their super engaged users.

15th September 2016

Snapchat Develops More Ad Targeting Features For Digital Marketers

Snapchat is sharpening up its audience ad targeting bringing the fast-growing mobile platform in line with Facebook and Twitter.  Now advertisers on Snapchat can reach people using existing emails from a businesses database – much like Facebook’s Custom Audiences and Twitter’s Tailored Audiences.

Snapchat Ads MR + MRS Digital

Three new targeting options will be available for digital marketers on Snapchat:

  1. Snap Audience Match – which enabling advertisers to take a lists of email addresses and mobile device IDs, and match that data with Snapchat’s own user audience data, anonymously.
  2. Snapchat Lifestyle Categories – allows brands to direct ads to people who engage with certain types of content (like celebrity news or sport videos).
  3. Lookalikes – lets marketers reach people that share similar qualities or interests to the marketer’s existing customers.

Previously, Snapchat adverts reached a broad range of audiences based on their gender, age or location. This general approach to the 150 million daily users just was not comprehensive enough for advertisers that have become accustomed to detailed audience segmentation on other social networks.

The announcement this week of the update to their ad product range brings the app on a par with other social media channels and the online industry publishing standard.

The world of Snapchat is evolving fast and consumers, much like the daily changing lenses on the app, can engage in a brand’s story through paid strategies like the three targeting products outlined. By keeping an eye on emerging Snapchat trends and tactics to exploit, MR + MRS Digital can help your business succeed by developing innovative strategies that leverage new ways to reach and attract your target customer.

6th September 2016

Snapchat Producing Wearable AR Hardware

Lately the Snapchat strategy over in Venice, California appears to resemble that of a shopaholic with a black American Express Centurion Card – buy, buy, buy. The start-up has been very busy lately, with a flurry of specialist tech firm acquisitions (Bitmoji, Seene, Vurb) product innovations and updates.

However, these buy-outs to improve it’s core photo and video sharing offering are a drop in the ocean for the $16bn app start-up. Diversification and evolution are key to attract new audiences, this seems to be the key to Snapchat’s explosive rise to 150 million users, and now the company has given its strongest indication yet that it plans to expand its product range to including augmented reality (AR) hardware by joining the Bluetooth Special Interest Group. This confirms a CNET report that Snapchat was developing wearable ‘smart glasses’ back in March off the back of a series of new hires from established wearable technology projects.

This follows hot on the heels of all the other Silicon Valley technology giants such as Apple, Google and Facebook investing time, resource and considerable budget into AR.

Of course, if you’re an avid Snapchatter like we are here at MR + MRS Digital, you’ll already know that the platform already supports the ability to merge virtual imagery on ‘real-world’ objects via their ever popular ‘lenses’ feature. These filters scan your facial features and overlay fun digital graphics such as fairies, dog features and recently branded sponsored lenses featuring X-Men and The Terminator.

Snapchat Lenses MR + MRS DIGITAL

With Snapchat’s continued ownership of live event storytelling, media partnerships and video consumption in excess of 10 billion views per day suggest that the often misunderstood platform can claim its place among the big players in the tech world. Its growth is startling, eclipsing Twitter’s daily usage and poses a serious threat to Facebook’s dominance for smartphone attention time and the default app for sharing photos with friends. This ‘threat’ was clearly apparent when Facebook owned Instagram launched Instagram Stories last month. A brazen clone of Snapchat Stories which launched in October 2013. As the two hottest photo-sharing apps on the planet compete for market share we, as marketers and digital consultants need to adapt and include these dynamic storytelling platforms into our client’s strategies and social media channel mix.

In regard to Snapchat, social media management agencies need to be agile when it comes to Snapchat channel management – as the innovations and new features on the platform are coming thick and fast. Often we’re finding that traditional marketing agencies just can’t keep up with the pace and, for fear of looking stupid, leave Snapchat marketing tactics off the table when presenting digital solutions to a client. This, in our opinion, is a huge opportunity missed to reach a super active audience that can be communicating with your business in a meaningful way.