The Journal

Letters from the studio.

Straight answers for small brands, Shopify and TikTok Shop sellers: what AI product photos and videos cost, what they can and can’t do, and how to get the most from them. A new letter every week.

An antique brass balance scale on a cream linen table, holding a vintage film camera on one side and a frosted perfume bottle on the other
Pricing · Latest

How much does AI product photography cost for a small brand?

Real UK prices, side by side: what an AI image costs, what a photoshoot costs, and where each one is the better deal.

7 min read
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Coming nextCan I make my own AI product photos?

What you can do yourself, and where it gets tricky.

Coming soonAI photos or a traditional photoshoot?

How to choose, with real costs and examples.

With care, from Norwich

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