The Journal
Letters from the studio.
Straight answers for small brands, Shopify and TikTok Shop sellers: what AI product photos and videos cost, what they can and can’t do, and how to get the most from them. A new letter every week.

Pricing · Latest
How much does AI product photography cost for a small brand?
Real UK prices, side by side: what an AI image costs, what a photoshoot costs, and where each one is the better deal.
Read the letter →Coming nextCan I make my own AI product photos?
What you can do yourself, and where it gets tricky.
Coming soonAI photos or a traditional photoshoot?
How to choose, with real costs and examples.
With care, from Norwich
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